How The American Diet Is Changing — In Weirdly Surprising Ways

Have you ever heard of a "yemmie"? No? Lucky you, because for advertisers and businesses, she's a real pain in the neck. It means "young, educated, milennial mother" in ad circles, and the term is a symbol of the stress marketers behind grocery store brands are currently under. That's because the American diet is changing, and grocery store-products, once the safe, stable, standard-bearers of the advertising industry, are now part of a cut-throat arena where nothing is certain, least of all the ...